Reon Vaz

Digital Marketing & Operations Leader

6+ years driving B2B/B2C digital transformation and revenue growth. Expertise in full-funnel strategy, advanced marketing automation, and AI-driven optimizations.

Professional Experience

Marketing Operations Manager

Epicenter (Supporting Branding Arc)

Dec 2022 - Present

  • Led Google, LinkedIn & Meta ad optimizations that increased leads 20% and boosted post-click engagement.
  • Grew the Mumbai cross-functional team from 2 to 14, introduced OKRs, and maintained 100% on-time delivery.
  • Built a ChatGPT spreadsheet to auto-create holiday posts for 35+ clients, cutting content workload by 80%.
  • Automated blog-outline production with a Google Sheets OpenAI Batch workflow.
  • Oversaw technical SEO audits, improving site speed to 80+ and boosting organic traffic.
  • Standardized GA4 tagging and deployed GTM across client portals, sharpening attribution accuracy.

Marketing Operations Coordinator

Epicenter (Supporting Branding Arc)

Feb 2020 - Dec 2022

  • Managed 20+ client social accounts in Zoho Social, using A/B testing to boost impressions and engagement.
  • Tracked performance metrics for digital campaigns, including YouTube watch time and retention.
  • Revamped workflows and A/B-tested newsletter forms, lifting lead capture rates.

Social Media Coordinator

Academic IELTS Help - Freelance

2018 - 2023

  • Scaled Instagram growth from 2k to 95k followers within a year.
  • Drove YouTube growth from 800k to 2M+ subscribers through SEO-driven content strategy.
  • Produced 150+ Canva creatives quarterly, reinforcing brand consistency.
  • Relaunched WordPress blog with new SEO structure, doubling organic sessions.

Featured Projects

Project 1

AI-Powered Content Automation

Developed a ChatGPT-powered system to automate social media content creation for 35+ clients.

OpenAI API Google Sheets
Project 2

YouTube Channel Growth to 2M+

Led SEO and content strategy to grow a YouTube channel from 800k to over 2 million subscribers.

YouTube SEO Content Strategy
Project 3

Paid Media Lead Generation

Managed $7k+/month ad spend across Google, Meta & LinkedIn, increasing qualified leads by 20%.

Google Ads Performance Marketing

Core Competencies & Tech Stack

Core Skills

Marketing Ops & Automation
Digital Strategy, SEO & CRO
Full-Funnel Campaign Mgmt
Data Analytics & Reporting
Team Leadership
Performance Marketing

Tech Stack

Zoho Suite Google Ads Meta Ads LinkedIn Ads GA4 & GTM Search Console WordPress ChatGPT/OpenAI Looker Studio Power BI Adobe Suite

Education & Certifications

Bachelor's Degree in Information Technology

University of Mumbai

May 2016 - May 2019

Certification in Digital Marketing

IIDE - Indian Institute of Digital Education

May 2019 - Dec 2019

Professional Certifications

Google Ads Search Google Display Ads Agile Foundations Generative AI Foundations

Get In Touch

I'm always open to discussing new projects, creative ideas, or opportunities. Let's build something great together.

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